Magners

William Magner established his cidery with a recipe built around a blend of 17 apple varieties, a formulation that has remained the foundation of the brand across its nine-decade history. In 1937, Magner partnered with English cider-making family H.P. Bulmer, broadening the brand's production reach. Magners is now owned and produced by C&C Group plc. Outside the Republic of Ireland, the brand is sold as Magners; within the Republic, the same cider is marketed as Bulmers, owing to trademark arrangements between the two parties.

Magners is widely recognised for popularising the practice of serving cider over ice, a ritual the brand introduced in the early 2000s that shifted how cider was consumed across multiple markets. The 0.0% variant, launched in early 2019, extends the core apple cider identity into the alcohol-free category. The AF range is a focused, single-product offering rather than a broad lineup.

Distribution of Magners 0.0% runs through specialist alcohol-free retailers, making it accessible to the sober-curious consumer seeking AF cider. The brand's mainstream recognition gives the 0.0% variant a degree of familiarity that newer AF-only cider brands cannot yet match, and its mid-range positioning keeps it within reach for regular cider drinkers looking to moderate without switching categories entirely.