Nozeco

Les Grands Chais de France, one of the world's largest wine groups, created the brand to address demand for an accessible sparkling wine alternative without alcohol. The original name, Nosecco, drew legal action from the Consorzio di Tutela della Denominazione di Origine Controllata Prosecco, the Italian body responsible for protecting the Prosecco denomination. A UK High Court ruling found Nosecco too similar to Prosecco, and the brand relaunched under the Nozeco name. The dispute became one of the more publicly documented cases of European protected designation law extending into the zero-alcohol segment.

The sparkling core is made from Glera grapes, the same variety grown for traditional Prosecco. Alcohol is removed through a vacuum evaporation process: the wine is heated at reduced atmospheric pressure, which lowers its boiling point and allows the alcohol to separate without exposing the wine to the higher temperatures that standard evaporation requires, preserving more of its natural aromatic character.

In 2022, Nozeco expanded into still wine styles, broadening its offer beyond the celebration occasions associated with sparkling wine. The range also includes a spritz format inspired by the orange-bitter Italian aperitivo tradition, extending occasion coverage further.

Distribution is wide: Nozeco is stocked across mainstream supermarkets and has been described by trade press as the best-selling alcohol-free sparkling wine in its segment. The backing of Les Grands Chais de France's production infrastructure allows competitive pricing at the accessible end of the AF sparkling market. Broad retail availability and affordable pricing make Nozeco one of the most commonly encountered zero-alcohol sparkling options for sober-curious drinkers. The expansion into still and aperitivo formats signals a longer-term strategy to accompany drinkers across more occasions rather than remain a purely celebratory product.