Peroni

The brand moved headquarters from Vigevano to Rome in 1864 and remained an independent Italian producer until 2016, when Asahi Group Holdings completed its acquisition. Nastro Azzurro 0.0% launched globally in April 2022, simultaneously replacing the earlier Peroni Libera 0.0% and rolling out to 28 countries, a scale of launch unusual for a new AF beer product. The zero-alcohol lager is brewed at full strength and then dealcoholised, meaning alcohol is removed from the finished beer using a dedicated process developed to preserve the character of the original.

A signature ingredient carried over from the alcoholic Nastro Azzurro is Nostrano dell'Isola maize, a variety grown exclusively for Peroni in Northern Italy. In 2023, the AF range extended with fruit-forward lager variants, broadening the lineup beyond the flagship. In 2024, Peroni Nastro Azzurro 0.0% entered a multi-year global partnership with Scuderia Ferrari, making the zero-alcohol product the centrepiece of the Formula 1 team sponsorship rather than the wider alcoholic range, significantly raising the brand's international profile in the AF beer segment.

Nastro Azzurro 0.0% is widely stocked across mainstream supermarkets and specialist alcohol-free retailers, giving it one of the broadest retail footprints of any AF lager. The Italian heritage dating to 1846, the recognisable brand positioning, and production infrastructure that supports simultaneous distribution to 28 markets give the AF lineup a commercial reach that few dedicated AF beer producers can match. The sober-curious drinker familiar with the full-strength Nastro Azzurro represents the natural audience, though the brand's mainstream supermarket placement gives it reach well beyond specialist AF channels.