UNLTD

Broadbent founded UNLTD whilst training for a marathon and finding that even moderate alcohol intake affected his performance and recovery the following day. That founding rationale defines the brand's identity and shapes its product development. UNLTD positions its beers as low in calories and carbohydrates, with added vitamins B6 and B12, making the range a practical choice for runners and fitness-focused drinkers who want a beer that works alongside an active lifestyle. The functional nutritional profile is the brand's primary differentiator from standard AF lagers and IPAs, which typically focus on taste approximation rather than nutritional composition.

The production approach avoids dealcoholisation, a process where finished beer has its alcohol removed after brewing. Instead, UNLTD uses a brewing method designed to limit alcohol generation during fermentation from the outset, keeping the beers below 0.5% ABV without any post-fermentation processing step. The brewery operates as an independent UK micro-producer, brews exclusively for the alcohol-free market, and has no parent company involvement.

The core range covers lager and IPA formats, giving fitness-focused drinkers a familiar beer structure in a nutritionally designed AF product. Distribution runs through specialist alcohol-free retailers and direct-to-consumer via the brand's own site. Pricing sits in the mid-range bracket, reflecting the independent scale of production.

UNLTD occupies a focused position in the AF beer category: a brand built from the outset for people who train regularly and want their drinks to be consistent with that commitment. The functional specifications are the starting point from which the beers were developed, not an afterthought applied to a standard AF lager.