Beck's

The brewery was established as the Kaiserbrauerei Beck & May o.H.G. by master builder Ludder Rutenberg, brewmaster Heinrich Beck, and merchant Thomas May. Anheuser-Busch InBev acquired Brauerei Beck & Co in 2002, placing the brand within one of the world's largest brewing portfolios and extending its international distribution across AB InBev's global network.

Beck's Blue launched in 1993 as one of the first major AF beers in the German market, a period when alcohol-free options across European grocery were limited in range and quality. The beer is produced through dealcoholisation: brewed to full strength first, with the alcohol removed after fermentation is complete, rather than fermentation being halted early to limit ABV. The AF lineup covers lager and fruit-blended beer styles, making it a practical option for weeknight drinkers who want a familiar beer format without alcohol.

Beck's visual identity draws on Bremen's civic heritage. The key motif on every bottle comes directly from the city's coat of arms, and Beck's was among the first German breweries to adopt green glass bottles. The brand has maintained a long-running association with contemporary art through its Art Labels project, with commissions from artists including Damien Hirst and Jeff Koons across more than two decades.

Beck's Blue sits in the value-to-mid price bracket and is widely available through mainstream supermarkets and multi-channel retail. Three decades in the AF beer category and a broad retail footprint place Beck's Blue among the most widely stocked AF lagers in mainstream grocery.