Chouffe

Brothers-in-law Pierre Gobron and Chris Bauweraerts began brewing in a garage in the late 1970s, with the first official batch produced on 27 August 1982. The Duvel Moortgat Group acquired the brewery in 2006, giving Chouffe the production scale and distribution infrastructure of one of Belgium's most prominent brewing groups.

The brand's gnome mascot, Marcel, has long anchored Chouffe's visual identity, and that character carries through to its alcohol-free products. Chouffe entered the AF beer category in 2021 with a blonde ale variant produced using a specialist yeast strain that does not convert sugar into alcohol during fermentation. This method is distinct from dealcoholisation: the beer is brewed to its intended character from the start rather than having the alcohol removed from a finished brew. In 2023, Chouffe extended the alcohol-free range with a cherry variant brewed with real fruit juice, adding a fruit-forward style to a compact offering.

Both variants are available through a broad retail footprint spanning mainstream supermarkets and specialist alcohol-free retailers. The Duvel Moortgat ownership provides international distribution reach that the original family brewery would not have had on its own.

Sober-curious drinkers encountering Chouffe through its alcohol-free range will find a brand with more than 40 years of Belgian brewing heritage and a production approach to its 0.0% products that differs from the dealcoholisation methods used by most competitors.