Johan Freitag

The brand's identity is built around gin-style long drinks. The wider Johan Freitag range uses gin produced by A. Le Coq via the Pot Still method, a traditional batch distillation process in which the spirit passes through a single pot still to develop its character, as the base for its alcoholic variants. The alcohol-free line extends that botanical identity using Ginish, a proprietary non-alcoholic gin-distillate developed specifically to carry the aromatic profile of the parent product without alcohol.

The AF range covers fruit-flavoured long drinks in a ready-to-drink can format, with berry and citrus flavour options built on the Ginish base. The format is practical for social occasions and positions Johan Freitag as a gin-adjacent AF option for sober-curious drinkers who want a familiar long-drink experience in a can.

Distribution of the alcohol-free range beyond the Baltic and Nordic markets, where the Olvi Group has its strongest presence, is currently through specialist alcohol-free retailers. Johan Freitag occupies a niche with few direct competitors at this combination of format, flavour, and gin-adjacent positioning in the international AF market.