Hayman's

The business began when James Burrough entered the gin trade in 1863, making Hayman's one of the longest-standing gin-distilling families in the UK. Fifth-generation siblings James and Miranda Hayman now lead the company, which returned to London in 2018 after opening a distillery in Balham. That heritage informs the brand's positioning as a custodian of traditional English gin styles, including Old Tom, produced to family recipes developed over more than 150 years.

Hayman's London 0% arrived in 2023 as the brand's first step into the alcohol-free category, produced in small batches using a traditional distillation process. The release was shaped by a deliberate effort to carry the citrus, juniper, and spice character of the brand's London Dry Gin into an alcohol-free format, rather than treating the AF product as a separate line with a different identity. For sober-curious drinkers who already know the Hayman's gin range, the London 0% offers a recognisable flavour reference point without requiring a category switch.

The broader range spans classic London Dry, Old Tom, and fruit-infused variants alongside the alcohol-free bottling, making Hayman's a mixed gin and AF spirit brand rather than a dedicated AF producer. Distribution is multi-channel, covering direct-to-consumer and specialist retail, with the London 0% sitting in the premium bracket consistent with the wider Hayman's portfolio.