Flotzinger

The site's origins lie with the Duke of Bavaria, who granted the original brewing licence to the Bräu am Markt in 1543. The Steegmüller family acquired the brewery in 1864 and have retained ownership across six generations since, with Marisa Steegmüller currently managing the operation. That unbroken private ownership across more than 160 years of family stewardship is rare in modern European brewing, and it shapes the brewery's firmly regional identity, including a long association with Rosenheim's annual Herbstfest.

The alcohol-free range covers two styles: a lager and a wheat beer. The lager is produced using arrested fermentation, a process where fermentation is stopped early before significant alcohol develops, rather than brewing at full strength and removing the alcohol afterwards. The wheat beer is positioned as an isotonic drink, meaning its mineral and sugar composition is balanced to match the body's own fluid levels, making it a natural fit for fitness-focused drinkers and post-exercise recovery.

Flötzinger's alcohol-free beers are available through specialist alcohol-free retailers. The combination of a founding date predating the modern brewing industry and continuous family ownership from 1864 onwards gives the brand a provenance that AF-native brands cannot replicate.