Pimento

The result is a carbonated drink whose defining characteristic is the heat of chilli, which provides a pronounced throat sensation that sets it apart from conventional ginger ales and sodas. The brand's range is tightly focused on this single spicy ginger-and-chilli profile, using only natural flavours and keeping sugar content low. The drink works as a standalone pour and as a mixer for mocktails, making it a practical option for sober-curious drinkers who want something with genuine character in the glass. The chilli burn is central to Pimento's identity: the brand was conceived specifically to fill the gap between soft drinks and spirits for people who find standard sodas too mild.

Based in the 5th arrondissement of Paris, Pimento is an independent French brand with international distribution across more than a handful of European markets, available through specialist alcohol-free retailers. Distribution is multi-channel, reaching consumers via specialist AF retail channels.