Herbarium

The founders launched Herbarium after finding that most alcohol-free options on the market were either too sweet, too fruit-juice focused, or lacked the complexity of a traditional spirit. That gap shaped the brand's approach from the outset. Herbarium uses a traditional distillation process to extract complex flavour compounds from its botanicals; the alcohol is then carefully removed, leaving spirits built for character and depth rather than sweetness. The production method treats botanicals as the primary driver of flavour, rather than building around a fruit-juice or flavouring base.

The range is structured around numbered Distillations, each named for its dominant botanical profile. The lineup spans juniper-led styles with citrus and spice character alongside lighter, floral profiles built around lavender and rosemary. The numbered naming is a deliberate branding choice: each number identifies a specific product within the Herbarium family rather than suggesting a large, indexed catalogue. Drinkers drawn to gin-style serves and those who prefer something softer and more herbaceous both find a clear option within the small, considered range.

Herbarium sits at the premium end of the AF spirits category. As an independent micro-producer, the brand keeps its portfolio tight and purposeful. Distribution is available through the brand's own website and via online retail channels, making the range accessible without requiring a visit to a specialist retailer. Pricing sits in the premium bracket for AF spirits, consistent with the care given to botanical sourcing and production.

The brand is aimed at sober-curious drinkers who want a botanical spirit with genuine character rather than a sweet, fruit-forward substitute.