SWISH

The brand operates across both alcoholic and alcohol-free cocktail formats, with the Lifestyle collection at the centre of its AF offering. The drinks in the Lifestyle range are plant-based, formulated with natural botanical extracts, and come in sparkling Spritz formats. The founders set out to produce cocktails that kept flavour at the forefront while reducing calorie count, and that emphasis on botanical formulation alongside a lighter nutritional profile shapes how the range sits in the market.

SWISH is an independent, family-run business registered in London. Distribution runs through the brand's own website and specialist online retail channels. The Lifestyle collection sits in the premium bracket for alcohol-free RTD cocktails, reflecting its botanical-extract formulation and the brand's positioning within the sober-curious and moderation space.