St. Buena Vida

Vloet founded St. Buena Vida after a personal shift towards a more mindful lifestyle, with the brand built around the idea that premium occasions need no compromise on quality or atmosphere. The flagship product is produced from premium grapes using a dealcoholisation process: grapes are fermented into wine at full strength, then the alcohol is carefully removed in a way designed to retain the aroma and flavour profile of the base wine. St. Buena Vida operates as an independent, small-team business and positions itself at the premium end of the alcohol-free sparkling wine category.

The range is deliberately singular at this stage, reflecting an early-phase focus on one well-executed product rather than a broad portfolio. Distribution runs through the brand's own direct-to-consumer channel and specialist alcohol-free retailers.

For sober-curious drinkers seeking a premium sparkling wine option for celebrations or social occasions, St. Buena Vida sits at the considered, founder-led end of the AF sparkling category, where the intention is to stand up alongside conventional sparkling wine rather than serve as a lesser substitute.