Daymer Bay

The brand takes its name from the coastline of Daymer Bay in Cornwall, and the range was developed in direct response to the sober-curious movement and demand for premium, ready-to-serve alcohol-free cocktails. Daymer Bay sits within the Sunmagic Group's broader portfolio of juices and soft drinks, representing the group's first dedicated move into the alcohol-free cocktail category.

The line focuses on classic cocktail formats, packaged in 250ml glass bottles. The glass format is a deliberate positioning choice, setting the products apart from canned RTDs and establishing a premium on-shelf presence. The drinks are designed to be served straight from the bottle over ice, making them a zero-preparation option for sober-curious drinkers who want a recognisable cocktail format without the need to build a serve. This positions Daymer Bay at the convenience end of the premium alcohol-free cocktail market, distinct from AF spirits and cocktail mixers that require additional components.

The single-serve 250ml format suits individual occasions and settings where a no-fuss, presentable drink is wanted: a dinner table alternative, a garden drink, or a social occasion where not everyone is drinking alcohol. The Cornish coastal inspiration provides a clear narrative anchor for the brand's identity, connecting the premium aesthetic to a specific sense of place.

Distribution is available through online retail channels. The brand's 2022 launch places it among the earlier entrants in the premium AF RTD cocktail category, backed by the production infrastructure of an established manufacturer.