Wildjac

The brand takes its name from the Muntjac deer that roam the woodland surrounding its distillery, grounding its identity in a specific West Midlands landscape. Wildjac launched its first alcohol-free botanical spirit in 2021. The product is distilled in a traditional copper pot still at the Wyre Forest site, making it a directly distillery-produced option in the AF spirits category rather than a blended or cold-compounded alternative. The broader portfolio covers full-strength gin, rum, and vodka alongside the alcohol-free range, positioning Wildjac as a mixed spirits producer that treats its AF line as a core part of its offering rather than an afterthought.

Sustainability commitments are built into the brand's structure. Wildjac uses recycled glass bottles, FSC-certified wood stoppers, and compostable labels across its packaging, and is a member of 1% for the Planet, donating one per cent of all sales to environmental non-profits. These credentials give the brand a specific appeal to sober-curious drinkers who weigh environmental impact alongside product quality.

Distribution is multi-channel: direct-to-consumer through the brand's own website, plus independent farm shops and online retail. Wildjac's retail footprint reflects its scale as a small, family-run operation, and its positioning sits within the specialist and independent end of the AF spirits market.