Desperados
Desperados is a French beer brand created in 1995 at the Fischer brewery in Schiltigheim, Alsace, recognised as the world's first tequila-flavoured beer. Heineken acquired the Fischer brewery in 1996, bringing Desperados into its global portfolio, where it grew into one of the more recognisable party-positioned beer brands in Europe. The brand's identity is built around a flavour profile that fuses beer with spirits-derived taste, giving it a character distinct from standard mainstream lager.
The alcohol-free range launched globally in early 2021, with a second AF variant following in 2023, both carrying the citrus and tequila-adjacent profile the brand is known for. The AF line is available through specialist alcohol-free retailers, with the 2023 variant holding the broader distribution presence. For sober-curious drinkers who want something distinctively flavoured at social occasions rather than a neutral 0.0% lager, Desperados offers a widely recognised name in the AF market.
Desperados remains a mixed brand: the alcoholic originals are the commercial core, and the alcohol-free line is a considered extension rather than a wholesale repositioning into the AF category. Pricing sits in the mid-range bracket, consistent with its positioning as a mainstream party-focused beer.
At a Glance
- Origin
- France
- Price Point
- Mid-range
- Company
- Heineken N.V.
- Website
- www.desperados.com
Ships to
France, UK, NG, Netherlands
The Collection
2 drinks
At a Glance
- Origin
- France
- Price Point
- Mid-range
- Company
- Heineken N.V.
- Website
- www.desperados.com
Collection
2 drinks
