BOAR

BOAR takes its name and identity from the wild boars of the Black Forest, the region that gives the distillery both its sense of place and its sourcing logic. The brand uses deep mountain spring water drawn from its own spring in the Black Forest, positioning the local water as an intrinsic part of the flavour identity. The AF botanical spirit lineup arrived in 2020, presented as a gin alternative incorporating real Black Forest truffle, an ingredient that anchors the brand's regional provenance claim and marks the product out as unusual within the AF spirits category.

The distillery is based in Bad Peterstal-Griesbach, a small Black Forest town in Germany. The brand's visual identity and name both reference the Keiler, the male wild boar that is a traditional symbol of the area, reinforcing a Black Forest identity that runs through the entire range.

The brand distributes through specialist retail channels, and the Black Forest provenance (spring water, local truffle) is the core differentiator in an AF spirits category where strong regional identity is relatively uncommon. For sober-curious drinkers seeking AF botanical spirits with a genuine sense of place, BOAR offers something grounded in a specific regional landscape and its own local sourcing.