Infinite Session

Co-founder Chris Hannaway and the team behind Infinite Session were disappointed by what the early alcohol-free beer market had to offer. The founders set out to brew products they would genuinely choose to drink themselves, with a mission to create full-flavour beers that would not slow anyone down the next day. The brand launched at Craft Beer Rising in London and operates as a cuckoo brewery, meaning its beers are produced at third-party facilities rather than from a fixed site of its own.

Infinite Session does not remove alcohol from its beers after brewing. The range is built on a six-grain recipe, and the beers are dry-hopped for flavour. The majority of malts used come from UK-grown crops, and the brand sources ingredients locally where possible. The range spans IPAs, pale ales, lagers, and best bitters, all free from non-vegan ingredients. The lineup suits sober-curious drinkers and those who want to moderate without leaving behind the classic beer styles.

Infinite Session is a family-owned business. The brand has received approaches from importers in other countries, and its focus remains on refining its core styles rather than rapid range expansion.