Leffe

Notre-Dame de Leffe Abbey was founded in 1152 in Dinant, and a brewery followed within a century. Brewing at the original site ceased after the French Revolution disrupted the region in 1794, and the tradition lay dormant for more than 150 years. The brand was revived in 1952 through a partnership between Abbot Nys and the Lootvoet brewery. Today, Leffe is owned by Anheuser-Busch InBev and brewed under licence from the Abbey, with royalties paid to the religious community to sustain it. AB InBev handles large-scale production while the abbey receives an ongoing financial benefit from the brand's commercial success.

The 0.0% range launched in 2019, when Leffe became the first Belgian abbey beer to introduce an alcohol-free alternative. The range is produced using a dealcoholisation process developed by AB InBev's brewers and applied after full fermentation. Dealcoholisation means the beer completes a standard fermentation cycle at full strength before the alcohol is removed, preserving more of the character built during brewing than a product fermented directly to low ABV. The range covers multiple abbey beer styles at 0.0%, with the blonde style carrying the widest retail footprint across mainstream supermarkets and specialist retailers.

Leffe 0.0% occupies a distinct position in the mainstream AF market, sitting at the intersection of medieval monastic heritage and large-scale commercial brewing. The range suits weeknight drinkers and sober-curious consumers seeking a traditional Belgian abbey beer style. Mid-range pricing keeps it broadly accessible alongside other mainstream European AF beers.