ANON

ANON is a British alcohol-free spirits brand founded in June 2021 by Julian Ebbutt. Ebbutt's founding motivation was personal: a serious illness required him to stop drinking, and the brand grew directly from that experience. ANON describes itself as an alcohol-free lifestyle brand rather than simply a drinks range.

The drinks are made at Wildjac's distillery in Kidderminster, using sterile filtration, a cold process that removes microorganisms to stabilise the product in the absence of alcohol as a preservative. The range covers spirits alternatives, with rum-style options among them.

ANON is aimed at people choosing a sober lifestyle, and the range suits Dry January alongside year-round sobriety. The brand is sold through multiple channels and sits in the premium segment of the alcohol-free market.

At a Glance