BARE Zero Proof
BARE Zero Proof is an alcohol-free spirits brand founded in 2018 in St. Louis, Missouri, by Jim Kempland and Sam Newberg. Kempland previously served as director of marketing for Angel's Envy, a Kentucky Straight Bourbon owned by Bacardi. The brand launched commercially in 2022 in St. Louis and Kansas City, offering alternatives to gin, bourbon whiskey, tequila and rum.
Four years went into product development before the range reached market. Formulas were shaped with the input of a Bartender Advocacy Team, a community of professional bartenders, to produce spirits designed for mixing: the brand focuses on classic cocktail formats including gin and tonics, old fashioneds and margaritas.
BARE Zero Proof is Black, LGBTQ+ and woman-owned, and targets Gen Z consumers and those taking part in Dry January. Its products appear on menus at five-star hospitality venues across key U.S. markets, and one of its drinks has picked up awards. The brand works with the United States Bartenders' Guild to educate hospitality professionals on alcohol-free options.
National distribution runs through Southern Glazer's Wine and Spirits, which agreed to roll out the brand's products to half the country.
At a Glance
- Origin
- USA
Awards
Award-Winning Drinks
The Collection
1 drink
At a Glance
- Origin
- USA
Collection
1 drink
