Beneficial Beer Co

The brand is Australian made and owned. Brewing is guided by master brewer Bruce Peachey, and the range covers full-flavoured alcohol-free beers, with dark ales among the styles. One of its drinks has picked up award recognition.

Environmental practice runs through the brewery's day-to-day operations. The brewing process is offset by a solar farm, and spent grain from production is recycled and fed to cattle rather than discarded. In December 2023, Beneficial Beer Co ran a campaign in Australia under the banner 'Slay that booze monster', aimed at sober-curious drinkers and people who have chosen to cut out alcohol entirely.