BrightLeaf

The brand was founded by Rick Soni following a health diagnosis that required him to stop drinking alcohol. That personal starting point led to a search for AF alternatives to spirits, specifically in whiskey and tequila-style formats, and to the development of BrightLeaf's proprietary botanical extraction method.

BrightLeaf's process extracts flavour from botanicals without alcohol acting as a solvent at any stage. This differs from methods where alcohol is used during extraction and then removed; BrightLeaf keeps alcohol entirely out of the production chain. The approach is designed to give in-recovery drinkers and others avoiding alcohol a spirit-style drink in which alcohol has played no role in its production.

BrightLeaf operates as a direct-only brand, selling through its own online store rather than through retail channels. The narrow distribution model reflects a brand built on a personal founding motivation and a specific technical approach to alcohol-free botanical spirits.