Corona

The brand is owned globally by AB InBev, with one notable exception: in the United States, Constellation Brands holds the rights to the Corona name and its associated products, reflecting a historical licensing arrangement that predates AB InBev's acquisition of the broader portfolio.

The alcohol-free range centres on a single lager, brewed from 100% natural ingredients and then dealcoholised, meaning it is produced at full strength before the alcohol is gently removed. The range is designed to mirror the flavour profile of the original lager. After launching in Mexico in 2016, it was rolled out across Europe from 2022, giving it a genuinely international footprint.

The most significant recent milestone for the AF range was securing the position of first-ever global beer sponsor of the Olympic Games, with the alcohol-free product as the lead brand for Paris 2024. That partnership placed a 0.0% beer at the centre of one of the world's largest sporting events, a marker of how mainstream the no-alcohol category has become at scale. The sponsorship aligns with AB InBev's stated corporate goal of growing low-and-no alcohol products to represent 20% of its global beer volume.

Distribution is multi-channel, spanning mainstream supermarkets and specialist alcohol-free retailers across multiple markets. The brand's long history, international retail footprint, and 2024 Olympic profile give it a level of consumer recognition that few AF beers can match, making it a natural entry point for sober-curious drinkers seeking a familiar lager format at zero alcohol.