Exhale

The brand launched its first product in late 2020, making it one of the earlier entrants in the functional alcohol-free beer segment. Exhale's defining characteristic is the addition of Vitamin B12, which supports normal immune function, and folic acid, which contributes to reducing tiredness, to its brews. These are presented as central to the brand's identity: the brand explicitly targets the fitness and wellness community, positioning its range as a beer-format drink that returns something to those who care about what they consume around exercise.

Exhale operates as a small independent producer, working with contract brewers to develop and produce its recipes. The range is compact, focused on alcohol-free IPAs and lagers that share the same vitamin-enriched approach. Distribution is primarily direct-to-consumer through the brand's own website, with availability through online marketplaces. Specialist retail stocking is limited, keeping the brand within a direct and enthusiast-first model suited to the fitness-focused audience it targets.