Grüvi

Grüvi brews its beers to a low-alcohol level from the outset of fermentation rather than brewing at normal strength and then stripping out the alcohol afterwards, a distinction the brand positions as a flavour-preservation choice. The range extends across both AF beers and AF wines, making Grüvi one of the few AF brands to operate meaningfully in both categories simultaneously. Distribution covers retail stores and direct-to-consumer channels across the US and Canada.

For sober-curious drinkers who want the flexibility to choose between beer and wine formats from a single AF brand, Grüvi provides a broad-category option. The 2019 launch places it among the earlier wave of dedicated AF consumer brands in North America, and the dual beer-and-wine positioning is a deliberate part of its identity rather than a recent extension of an originally single-category business.