HOP WTR

The product is built around a proprietary blend of hops including Citra, Amarillo, Mosaic, and Azacca varieties, which deliver botanical hop character without fermentation or alcohol. Each product also contains ashwagandha and L-theanine, plant-derived compounds used as adaptogens (substances associated with stress modulation) and nootropics (substances associated with cognitive focus). The range spans a Classic version alongside a variety of fruit-flavoured options. HOP WTR has built a broad retail footprint across mainstream supermarkets and specialist wellness retailers, alongside direct-to-consumer availability.

For fitness-focused drinkers who want the sensory character of hops in a sparkling drink alongside a functional ingredient rationale, HOP WTR occupies a distinctive position in the AF category: it reads more like a functional sparkling water than an AF beer alternative, and the adaptogens give it a wellness-oriented angle that most hop-forward drinks lack. The 2021 seed round was led by Proxima and Co.