Howies

Davies was diagnosed with Type 1 Diabetes and found the existing drinks market short on options that were genuinely lower in sugar and calories without sacrificing flavour. Howies launched its 0.5% cider in August 2022 as a direct response to that gap. The brand name is taken from Davies' own nickname, giving the business an overtly founder-led identity that matches its independent, family-run character. The core proposition is aimed squarely at health-conscious drinkers seeking a cider with a lighter footprint, whether driven by a medical consideration, a dietary preference, or a decision to moderate.

The range is compact by design, pairing a 0.5% low-alcohol cider with a full-strength sparkling cider in a tight core lineup. Distribution runs primarily through specialist online retail channels, reflecting Howies' scale as an independent micro-producer rather than a mainstream supermarket operation. Pricing sits in the mid-range bracket for the low-alcohol cider category.