Kim Crawford

The Crawfords mortgaged their home to launch the label, making wine in other people's facilities. The brand began exporting to the United States in 1998. In 2006, Kim Crawford was acquired by Constellation Brands and has since grown into the largest New Zealand wine brand by volume in the United States and Canada, with Sauvignon Blanc accounting for approximately 90% of overall sales. The brand now owns nearly 5,000 acres of vineyard land in New Zealand.

Kim Crawford was among the first wine labels in New Zealand to adopt screwcap closures. Production draws on individual vineyard block harvesting and small lot fermentation, alongside sustainable practices. Dave Edmonds serves as chief winemaker.

For its alcohol-free range, Kim Crawford uses Spinning Cone technology and low vacuum distillation. Spinning Cone technology separates volatile aroma compounds from the wine at low temperatures, allowing alcohol to be removed while preserving flavour. Low vacuum distillation then removes remaining alcohol under reduced pressure, avoiding the heat that can strip character. The alcohol-free Sauvignon Blanc in the range comes from the Marlborough region. One of the brand's drinks has won awards.

Kim Crawford has held a partnership with the United States Tennis Association as the official wine of the US Open. Annual sales stand at $26.7 million.