Lapo's

The brand's story begins at what Lapo's describes as Italy's most famous bar in Florence, where Lapo, dressed in a tuxedo, became the inspiration for an alcohol-free Negroni alternative and a range of drinks shaped by the Italian aperitivo hour. Lapo's produces alcohol-free premixed cocktails and spirits inspired by Florentine traditions. Its Campari alternative is made with natural ingredients, including hibiscus, juniper, rhubarb root, dandelion root, and Italian orange.

Lapo's is produced by The Zero Proof. The brand carries a sustainability label, and one of its drinks has picked up awards. The range is intended for adults, and suits sober-curious drinkers who want the Italian aperitivo ritual without alcohol.