Lapo's

Lapo's operates as a boutique, independent label, with its origins in a personal decision by Magni to create his own AF alternative rather than adapt an existing product. The brand's flavour identity centres on a balance of bitter and citrus notes characteristic of Italian bitters, a style associated with the aperitivo ritual of drinking a complex, low-sweetness drink before a meal. Lapo's takes that style and removes the alcohol entirely, positioning the resulting product as a direct AF counterpart to classic aperitivi.

The brand launched with a single AF aperitivo, and its distribution sits at the specialist, direct-to-consumer end of the market rather than mainstream retail.

For the sober-curious drinker who wants the pre-dinner ritual of an Italian bitter-style aperitivo, Lapo's offers a purpose-built AF format rather than a reformulation of a full-strength product, founded by someone with a professional background in flavour.