Libra

The brand grew out of Upstreet Craft Brewing, with the founding team creating Libra specifically to serve drinkers who wanted a genuine craft beer experience without alcohol. Libra is a distinct sub-brand operating under the Upstreet umbrella, with its own identity and range separate from the parent brewery's full-strength beers.

Libra uses a traditional brewing process with modifications to recipe and fermentation that keep alcohol levels naturally below 0.5%, rather than brewing at full strength and removing the alcohol afterwards. The result is a beer made to be alcohol-free from the ground up, across a range spanning ales and lagers in several styles.

The brand has partnered with Canadian musician Serena Ryder as a brand ambassador, a collaboration that reflects Libra's positioning around active, engaged lifestyles.

Fitness-focused drinkers and the sober-curious who want a full craft beer lineup with no alcohol make up the core audience, from a producer with established brewing credentials behind it.