Löwenbräu

The brand's name translates to "Lion's Brew", a reference to a lion depicted in a fresco at the original Munich brewhouse. Löwenbräu is one of only six traditional Munich breweries permitted to serve beer at Oktoberfest. The brewery merged with Spaten-Franziskaner-Bräu in 1997 and was subsequently acquired by Interbrew, now Anheuser-Busch InBev, in 2003, placing it within one of the world's largest brewing groups. Löwenbräu also holds a notable place in export history as the first German brewery to ship beer to the United States.

The alcohol-free offering, Alkoholfrei, is a Helles-style pale lager brewed in accordance with the Reinheitsgebot, the Bavarian purity law of 1516, which restricts ingredients to water, malt, hops, and yeast. The variant is produced by brewing a full-strength beer and then removing the alcohol, a process known as dealcoholisation. Distribution sits within specialist alcohol-free retail channels.

For sober-curious drinkers who want the character of a traditional Bavarian lager, the Alkoholfrei draws on the same brewing traditions as the main range rather than being a separately formulated product. The brand's global reach and its Oktoberfest credentials give it an international recognition that most regional AF lager entrants cannot match. The Alkoholfrei is positioned within a focused specialist channel rather than the mainstream supermarket placement that the core Löwenbräu lager enjoys across many markets.