Mixoloshe

Mixoloshe is a Miami-based alcohol-free RTD cocktail brand, co-founded by entrepreneur Kristina Roth and stocked through mainstream retail channels across the United States. Roth previously founded and sold a tech consulting firm, Matinee Consulting, for $45 million before moving into the AF drinks space. In 2023, Mixoloshe appointed musician Zayn Malik as Chief Creative Officer and co-owner, a move that brought a high-profile creative voice to the brand's direction and identity.

The product range is a collection of canned AF cocktails formulated with natural ingredients and kept low in sugar, with each can typically around 50 calories. The lineup covers a variety of cocktail-inspired flavour profiles, giving sober-curious consumers familiar serve formats without alcohol.

Mixoloshe's distribution spans mainstream supermarkets and mass-market retail channels across the United States alongside the brand's own direct channel. Placing AF cocktails in high-volume retail rather than specialist shops reflects a deliberate ambition to make alcohol-free drinking a routine choice rather than a considered one.

At a Glance