Mixoloshe

Mixoloshe is a female-founded, US-based brand making alcohol-free cocktails, created by entrepreneur Kristina Roth, who launched it with three cocktail-inspired soft seltzers.

Roth established Mixoloshe in the United States with a deliberate focus on the cocktail category rather than the soft drink or mocktail space. The brand markets its full range as non-alcoholic cocktails: drinks that replicate cocktail flavours and formats without any alcohol content. The portfolio spans cocktail seltzers and spirits alternatives, with formats drawn from bar-menu staples, and several of the brand's drinks have picked up awards.

Mixoloshe's cocktail-format positioning makes it a natural fit for sober-curious drinkers, Dry January participants, and weeknight drinkers looking for alcohol-free options that feel like proper drinks. The brand operates from the United States as a female-founded, entrepreneur-led business, with Kristina Roth as its founder.

At a Glance