Monty

The brand was built to address a specific gap: a well-considered alcohol-free drink that didn't rely on sugar or high-calorie mixers to deliver interest. The Social Soda concept frames the alcohol-free occasion on its own terms rather than as a replacement for something else. The drinks are formulated with natural botanicals and kept low in sugar, placing Monty in the growing segment of AF products building their own category rather than copying an existing one.

Monty operates as an independent micro-producer based in the UK. The range launched in 2022 and has remained deliberately narrow since, prioritising depth of product development over breadth. Distribution is available through the brand's own website and through specialist alcohol-free retailers, placing Monty as a considered purchase rather than a mass-market shelf product. Pricing sits in the premium bracket for the functional drinks category.

The Social Soda category sits outside the spirit-alternative segment, making Monty one of the more independent entrants in the UK's alcohol-free market: a brand building its own format rather than competing directly on the gin or spirits shelf. Sober-curious drinkers who want one well-considered botanical option for the social occasion will find the focus a practical fit.