Nassau Free

The brand's range focuses on AF botanical spirits, with products designed as alternatives to gin and rum. Nassau Free uses a distillation method described as particularly gentle, preserving the natural aromas of the botanicals used rather than driving them off with heat. The products are marketed as low in calories and sugar-free, placing them at the fitness-focused and health-conscious end of the AF spirits market, suited to drinkers who want an AF spirit that functions well in long drinks and cocktails.

Nassau Free operates primarily as a direct-to-consumer brand, selling through its own online shop. This direct model is common among independent AF spirits producers that prioritise close customer relationships and control over how their products are presented.

With AF alternatives to gin and rum in its range, Nassau Free sits in the botanical spirits segment of the growing German AF market.