Noot

The three co-founders came to the brand with a background in beverage distribution: the team had previously held distribution rights for Rekoderlig Cider across the US, UK and Australia, and after selling those rights turned their attention to the alcohol-free category. The founding goal was to produce better-tasting and healthier cocktail alternatives for sober-curious drinkers, replicating the social experience of cocktail consumption without alcohol.

Noot positions itself as the first alcohol-free cocktail brand to use nootropic herb infusions. NootBuzz™ is the brand's signature functional blend and features across its range of cocktail-style RTDs. The brand primarily targets the Australian alcohol-free market, though it is incorporated and based in Manchester, United Kingdom. Several of its drinks have won awards.