ON Beer

A foaming issue in the original brew led Kazakeos and Jacoby to invest a further 6 months reformulating the recipe, producing the current version. Each bottle contains 11 grams of botanical matter from a patent-pending blend of active botanicals in bioavailable doses. Bioavailable doses means the botanicals are formulated so the body absorbs them efficiently rather than passing them through without effect.

ON Beer describes itself as the world's first functional alcohol-free beer and the world's only proven effective alcohol alternative. The scientific backing rests on the same double-blind university study, in which the beer produced real, measurable, alcohol-like effects, findings the brand characterises as clinically validated. The formulation is plant-powered, and the patent-pending status of the blend reflects active intellectual property protection over the specific botanical combination.

The brand secured its first national listing at Dishoom, available across all 16 of the chain's sites in London, Manchester and Liverpool, where it appears on the Vitality menu. The placement puts ON Beer in reach of fitness-focused and health-conscious diners looking for an alcohol-free option with a functional character.