Pentire

Frost designed the brand around the flora growing on the North Cornish coast, including Rock Samphire and Sea Rosemary, distilled to produce flavour profiles that reference the character of the headlands rather than replicating the juniper-led profile of conventional gin. Press coverage has noted that Pentire does not present itself as a gin alternative; it occupies a distinct position as a coastal botanical spirit with its own flavour logic. The brand's first product launched at its founding in 2019 and remains part of the core range.

In 2023, Pentire secured a £3 million funding round led by JamJar Investments, supporting international expansion and marking the brand's transition from a niche coastal proposition to a venture-backed business with broader distribution ambitions. That investment has supported wider retail placement: the range is available through mainstream supermarkets and specialist alcohol-free retailers, alongside direct-to-consumer sales through the brand's own site.

The portfolio spans distilled botanical spirits alongside ready-to-drink cocktail formats, covering both mixing occasions and convenience drinking. Packaging across all formats is 100% plastic-free and recyclable, a sustainability commitment the brand communicates consistently alongside its coastal provenance story. That environmental positioning reinforces the outdoor and active lifestyle identity that runs through the brand's founding story.

Pentire's pricing sits in the premium bracket. The combination of specific geographic provenance, distilled coastal botanicals, and venture-backed distribution infrastructure gives it a well-defined profile in the AF spirits category. The brand's primary audience is fitness-focused drinkers who want an AF spirit with traceable botanical character rather than a straightforward substitution for a familiar alcoholic spirit.