Rekorderlig

The cider is made using spring water drawn from the brewery's own local source in Vimmerby, a detail that has defined the brand's identity since its founding. Molson Coors Beverage Company holds exclusive distribution rights for Rekorderlig in the UK and Ireland, giving the range a broad retail footprint across mainstream supermarkets, on-trade venues, and specialist retailers.

Rekorderlig launched its first alcohol-free variant in 2015, making it an early mover in the alcohol-free cider category. The 0.0% product is made in the same way as the standard cider, then has the alcohol removed afterwards, a method that preserves the fruit character of the original recipe. The alcohol-free range focuses on the brand's most recognisable fruit flavour rather than a traditional apple style, reflecting Rekorderlig's broader positioning as a fruit-forward, contemporary cider brand rather than a rustic, orchard-style one.

For sober-curious drinkers who want a familiar, widely available option, Rekorderlig's 0.0% variant sits in the mid-range bracket and is available through specialist alcohol-free retailers as well as mainstream channels. The brand's Swedish origin and long-standing fruit cider credentials give the alcohol-free line a recognisable identity in a category where brand trust and consistent flavour are increasingly decisive factors.