Scavi & Ray

The brand was established when the founders identified a vineyard in the heart of the Prosecco region and chose to market its wines under their own names. MBG Group, a German beverage conglomerate, has since taken the brand to international scale.

The AF range comprises two products: a dealcoholised sparkling wine and a sparkling product made from 100% white grape juice. The dealcoholised variant is produced via vacuum distillation, which removes alcohol from the base wine by reducing pressure inside the vessel, lowering the boiling point so the alcohol can be extracted at temperatures that preserve the wine's original aromas. The white grape option takes a different route entirely, using pressed grape juice rather than dealcoholised wine, giving the range two structurally distinct products within the same lifestyle price point.

Scavi & Ray has built its mainstream identity around fashion and lifestyle sponsorship, appearing regularly at international fashion weeks and red carpet events. The AF line sits within that same positioning, aimed at sober-curious consumers who want a celebratory sparkling option for occasion-driven drinking. Distribution of the AF variants is through specialist alcohol-free retailers.