SMASHD
SMASHD is an American alcohol-free ready-to-drink cocktail brand founded in 2022 by Kristina Roth that serves as the official alcohol-free drink and mixer of NASCAR. The brand was previously known as Mixoloshe before rebranding and makes only alcohol-free drinks.
The range covers classic cocktail formats including alternatives to gin, tequila, and whisky. The drinks are served ready to drink and are characterised by bold flavours and a fizzy kick. Each 355ml can contains 3g of organic sugar and is formulated with electrolytes. One drink in the range has picked up awards.
Zayn Malik joined the company as a co-owner and chief creative officer. SMASHD targets millennial and Gen Z drinkers. A marketing campaign produced 800% sales growth, and the brand's Instagram reels have generated over 4 million interactions and 120 million views. SMASHD is aiming to raise $10 million in venture capital to fund further growth.
At a Glance
- Origin
- USA
- Price Point
- Mid-range
- Company
- Mixoloshe LLC
- Website
- smashd.com
Awards
Award-Winning Drinks
The Collection
1 drink
At a Glance
- Origin
- USA
- Price Point
- Mid-range
- Company
- Mixoloshe LLC
- Website
- smashd.com
Collection
1 drink
USA
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