Smiling Wolf

Co-founded by Alberto Gavazzi, Steve Wilson, and Hamilton Lowe, the brand makes its spirits from authentic spirit ingredients, with each carrying GRAS-approved active components. The gin range takes its inspiration from London Dry gin and is distilled with six botanicals including juniper, coriander seed, angelica root, citrus peel, and pink peppercorn. The vodka is made with natural botanicals and precision distillation. The agave spirit is produced from blue agave syrup, and the rum spirits are distilled with natural botanicals, spices, and rich molasses notes.

Every product contains the brand's Feel Good Blend: a natural combination of L-arginine, L-theanine, L-glycine, caffeine and B vitamins, alongside Beta Alanine. The brand is marketed for mindful drinkers and those observing Dry January.

The range spans gins, vodkas, agave spirits, rums and ready-to-drink cocktails, with the RTD collection comprising four premium alcohol-free cocktails each carrying the same Feel Good Blend.

Smiling Wolf is distributed across London's on-trade and nationwide through off-trade channels, appearing on menus at venues including The River Cafe, Sexy Fish, The Artesian, Beaverbrook Townhouse, The Cocktail Club, and Laki Kane.