So Soda

So Soda positions itself as a premium adult alternative within the non-alcoholic drinks space, distinct from mainstream soft drinks by its focus on natural flavour extracts and formulations designed with grown-up taste preferences in mind. The brand uses what it describes as the finest natural extracts and flavours, with no synthetic additives in its core range. The product range is compact, centred on a small collection of fruit-forward sparkling sodas.

Based in Melbourne, So Soda distributes through a direct-to-consumer channel via its own website alongside a select network of retail stockists, keeping its footprint narrow and specialist-facing rather than broadly supermarket-distributed.

For the weeknight drinker looking for something more considered than a standard carbonated soft drink, So Soda's positioning sits at the intersection of premium adult-format sodas and the AF drinks category.