Staropramen

The brewery produced its first batch of beer on 15 July 1871, two years after its founding, and the name Staropramen, meaning 'old spring', was registered as a trademark in 1911. The brand is owned by Molson Coors Beverage Company and holds the position of leading Prague lager by global sales volume. The Molson Coors ownership means the alcohol-free variant benefits from established supply chains and multi-market distribution infrastructure, giving it a consistency of availability that smaller independent AF producers rarely match.

The 0.0% launch was aimed at sober-curious drinkers seeking the familiar profile of a Bohemian pilsner in an alcohol-free format. As a single focused entry into the AF category, the 0.0% sits alongside the core portfolio rather than constituting a standalone sub-brand. Distribution spans mainstream supermarkets and specialist alcohol-free retailers.