Studio Zero

The range covers three dealcoholised varietal wines: a red, a white, and a rosé. Each is produced from source wine with the alcohol removed, a process known as dealcoholisation, which aims to retain the flavour characteristics of the original grape variety while reducing ABV to 0.0%. The stated aim is to preserve the characteristic notes of each varietal rather than producing a generic grape drink. The label design is minimal and contemporary, in keeping with the broader 'zero' category aesthetic.

Distribution is supermarket-exclusive: the range is available only through the single grocery chain that commissioned it, with no standalone brand website and no independent retail presence. Studio Zero occupies a clear position in the alcohol-free wine market as a private-label entry-level option sitting well below the price bracket of most branded AF wines, making it one of the more accessible routes into the category for sober-curious first-time buyers.