Tanqueray

Charles Tanqueray opened his distillery in Bloomsbury in 1830. The original site was almost entirely destroyed during the London Blitz in 1941, with a single still surviving the bombing. Tanqueray is now owned by Diageo, which gives the 0.0% range production scale and mainstream retail distribution that few independent AF spirits can match.

The 0.0% range is produced through a dedicated process in which each botanical is individually immersed in water, heated, and distilled, with the resulting distillates blended together afterwards. This differs from dealcoholising a finished spirit, where the product is made at full strength and alcohol is removed at the end: the Tanqueray 0.0% products are built from scratch via botanical extraction in water, with no alcohol produced in the process. The first product in the 0.0% line launched in February 2021. A second variant, drawing on the Seville orange character of one of the brand's established gin releases, followed in 2022.

The distinctive green bottle shape takes its cue from a three-piece cocktail shaker popular during the cocktail era of the 1920s. That design carries across to the 0.0% line, keeping the visual identity consistent with the full-strength range.

Both 0.0% products sit in the premium bracket and are widely stocked across mainstream supermarkets and specialist alcohol-free retailers. Sober-curious consumers and Dry January participants who want a long-established gin heritage in an alcohol-free format are the range's primary audience.