Terps & Co

Terpenes are aromatic compounds found naturally in plants, responsible for the distinctive scents and flavours of herbs, citrus, pine, and flowers. Terps & Co adds botanical terpene blends to its AF spirits to create sensory and functional effects alongside flavour, with different products in the range targeting different moods or occasions. Research and press coverage note that specific terpene profiles can produce a gentle relaxation or alertness effect, making them an ingredient of growing interest in the functional drinks category.

The brand positions its range as the world's first collection of terpene-infused, alcohol-free spirits, framing the terpene format as a distinct category in its own right rather than simply a flavour-replication exercise.

Distribution covers direct-to-consumer channels and selected retail partners in New Zealand and Australia, with the brand's primary markets being the Australasian region.

Sober-curious drinkers and those drawn to the emerging functional drinks space will find Terps & Co one of the more technically distinct propositions in the AF spirits category, with the terpene-led approach offering a different rationale for choosing an AF spirit beyond calorie counting or sobriety alone.