Thrive

The range was developed in collaboration with KU Leuven (the University of Leuven), bringing together a team of brewers and scientists. Thrive's beers are brewed with water, barley malt, wheat malt, hops and yeast, using a patented alcohol-free yeast strain and 100% natural ingredients. The beers are enriched with protein and fortified with vitamin D3 and B vitamins; one beer in the range is fortified with ten essential vitamins.

Thrive positions the range as an alternative to conventional sports recovery drinks, aimed at athletes and health-conscious consumers. The brand recommends consuming the beers within the first one to two hours after exercise.

Since launch, Thrive has sold over three million beers and holds a 4.9-star rating from more than 19,000 customers. The brand distributes across multiple channels and is trusted by world-level athletes.