Trejo's Spirits
Trejo's Spirits is a Los Angeles-based alcohol-free spirits brand producing zero-proof alternatives to traditional spirits, designed to substitute for full-strength spirits measure-for-measure in cocktail recipes.
The brand operates exclusively within the AF spirits category, with an initial focus on the tequila segment. Products are formulated to replicate the flavour profile and mixing behaviour of their full-strength counterparts, intended to replace traditional spirits at a 1:1 ratio in cocktail recipes without any adjustment to method or quantities. This direct-substitution design means the products can be used in any bar or home setting where the standard spirit would go, with no reformulation of the drink required.
Based in Los Angeles, California, Trejo's Spirits targets consumers who participate in cocktail culture and social occasions but want AF alternatives across the main spirit categories. The entire product philosophy centres on functional substitution: zero-proof products that perform identically to what they replace.
Sober-curious drinkers who want to build proper cocktails without alcohol make up the core audience.
At a Glance
- Origin
- USA
Awards
Award-Winning Drinks
The Collection
1 drink
At a Glance
- Origin
- USA
Collection
1 drink
