Trejo's Spirits

Trejo launched the brand to give people a way to enjoy social occasions without alcohol, with his own long-term sobriety as the founding motivation. The range began with a zero-proof tequila alternative, the first of its kind, and includes a gin alternative alongside it. Bold botanicals feature throughout the range. Mezcal, dark rum, London dry gin, and American whiskey alternatives are planned for future release. One of the brand's drinks has picked up an award.

The founding story positions Trejo's Spirits clearly for people in recovery and for those who have chosen an alcohol-free lifestyle, though it is intended broadly for anyone who prefers spirit alternatives in social settings.