About This Drink
Believe sits outside the numbered Jukes range as a more accessible everyday format. The maceration approach is the same: fruit, vegetables, herbs and spices infused into apple cider vinegar. The difference is that it comes bottled as a ready-to-drink cordial rather than a concentrate, so there is no measuring or mixing required. The profile centres on citrus, tart apple and fresh herbs. The nose is bright and citrus-forward with a green herb note running alongside. On the palate the apple cider vinegar backbone gives structure and a clean tart edge, the mid-palate is light without being thin, and the finish is dry with some length. Being unfiltered, there can be natural variation between bottles. It is the range's lower-commitment entry point, sold individually rather than in a gift box and priced below the concentrates.






